An experienced web writer, content producer and editor, I’ve written online for numerous SMEs as well as blue chips like Tesco, Nando’s and the UK’s largest sex toy retailer, Lovehoney.
I’ve also worked in the renowned Digital Communications team at the University of Bath, writing and editing all sorts of content, beautifully structured in boxes and fields. Operating in an Agile environment, we transitioned huge quantities of content from OpenCms to a complex bespoke CMS and fresh design, constantly iterating to ensure the best possible user journey. Having devised personas to cover every base, we initiated and incorporated continuous improvements to functionality via our developers, and enhanced the ease of use for employees and users alike.
This means I know how to write and edit engaging yet simple structured content; select, resize and add images and video; track user journeys via Google Analytics; and compare competitor activities and strategies.
Let me revitalise your copy, making sure all text is accessible, translatable and in plain English, and suggest improvements to enhance the user experience for your website’s visitors.
P.S. Okay, I know you want to know more about Lovehoney - everyone does - so email if you don't just want me to write for your website, but fancy knowing more about a hardcore business environment where everything that's NSFW is actually, well... your work.
(Did you see what I just did there? The hardcore bit?)